Articles

The full list, newest first. I publish roughly twice a month, usually about whatever founders are asking me most.

Where to start

If you are at the beginning and not sure where to take hold of fundraising, three things in this order: how much should a startup raise, so you have a number. Then the fundraising checklist, so you know what is missing. Then how to find investors, once you have something to show.

If you are already raising and something is grinding, it is usually one of three things: the list is not qualified, the deck does not survive forwarding, or the round has no lead. There is an article here on each.

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The checklist I've given to 500+ startups before fundraising.

5 questions every investor checks before they say yes. Most founders don't have an answer — and it costs them the round.

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