Pitch Deck Review

Your deck is read for about three minutes by someone deciding whether to spend thirty more on you. I review it the way I read decks when I was deploying a €14M fund: slide by slide, against the questions an investment committee asks — and I tell you which ones your deck currently fails.

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What gets checked

Six questions that decide most decks.

Does it survive being forwarded?

Your deck gets sent to a partner who has never met you. If it only works with you narrating, it dies in that forward — and nobody will tell you that is what happened.

Is the ask on slide one or slide fourteen?

An investor needs stage, sector, round size and traction early enough to know whether to keep reading. Burying it reads as uncertainty.

Is the traction slide honest?

The most flattering chart is rarely the most credible one. Investors have seen the trick with the axis, and finding it costs you the whole deck.

Does the market slide use a number anyone believes?

A €40B TAM taken from a consultancy PDF signals that you have not thought about who actually buys. Bottom-up beats top-down every time.

Can you defend the model for four questions?

Not the projections themselves — the assumptions under them. This is where most first meetings quietly end.

Does the team slide answer "why you"?

Logos are not an answer. The answer is what you know about this problem that a competent stranger does not.

How the call runs

Sixty minutes, no presentation.

Send the deck before the call. I read it cold, without your explanation, because that is the condition it will actually be read in. On the call we go through it slide by slide: what an investor takes from it, where the story leaks, and what to cut. Most decks have two or three real problems and a dozen cosmetic ones — we spend the hour on the two or three.

You leave with a marked-up read of the deck and a short list of changes in priority order. If the deck is fine and the problem is upstream — the round size, the investor list, the traction itself — I will tell you that instead of rearranging slides.

Polite feedback is expensive. Most founders find out what it cost much later, from an investor who has already decided.

Worth reading first: how much to raise, since the ask on your first slide is only as good as the reasoning behind it, and how to approach VCs, because a strong deck sent to the wrong fund still gets no reply.

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The checklist I've given to 500+ startups before fundraising.

5 questions every investor checks before they say yes. Most founders don't have an answer — and it costs them the round.

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